E-COMMERCE retailer Lazada Philippines said 1,141 of its sellers reported sales of at least P1 million on Nov. 11, the so-called “Singles’ Day” shopping holiday originating in China.
“By the end of the day, the Lazada Millionaires Club, where sellers past the P1 Million sale mark earn membership, rose to a new total of 1,141 sellers,” Lazada said in a statement Thursday.
In a phone message, Lazada Philippines said: “The Lazada Group set a new record with of over 3 million orders within the first hour across six markets in Southeast Asia — the Philippines, Singapore, Vietnam, Indonesia, Malaysia and Thailand. The Lazada group also hit more than double year-on-year growth in three areas — sellers, buyers and orders.”
Lazada Philippines also said that during the first hour of Singles’ Day 2019, one million Filipinos joined and one million items were immediately sold.
Singles Day, known in Chinese as Guanggun Jie, is meant to celebrate single people and relationships because of the number of times the numeral “1” appears in the Nov. 11 date, or 11/11. It has become the largest single shopping day in the world.
Lazada said Filipino shoppers collected up P170 million worth of vouchers for Singles’ Day.
“Big discounts were used by shoppers across categories, on top of the price mark-offs that reached as high as 95%,” it added.
Top performing brands during the Singles’ Day, according to Lazada, were Xiaomi, RealMe, and Huawei for Mobile; CooCaa, Philips, and TCL under Home Appliance; Pampers, Huggies, MamyPoko under Mother & Baby; Hydro Flask, Klean Kanteen, Mitsushi under General Merchandise; Maybelline, L’Oreal Paris, Olay for Health and Beauty; and American Tourister, Adidas, and FitFlop under Fashion.
Lazada Philippines Chief Executive Officer Raymond N. Alimurung said: “The support of customers to this year’s sale affirm 11/11’s crucial role in driving growth for eCommerce in the country.”
“Lazada is proud to be the pioneer of this Shopping Festival in Southeast Asia and look forward to setting new records with our partner brands and sellers in the upcoming mega campaigns we will have locally,” he added. — Arjay L. Balinbin
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